Custom maps are a bit of a niche market, and definitely a nice to have instead of a necessity. However, they are still nice to have! Many websites significantly overcharge for these maps, but I would like to make it more affordable for everyone to celebrate the places they love!
I am a software engineer that has a passion for creating things, so I'm not in this for the profit. The prices I charge are much lower than competitors and cover the costs of running this service and some of the time I put into this.